72% of the total hours watched on all streaming platforms during the last quarter of 2021 were on Twitch ( Streamlabs).52% of live stream viewers watch content through social media ( eMarketer).The total number of hours watched across all streaming platforms as of Q2 2021 was almost 9 billion ( Streamlabs).As a content creator, understanding how these platforms are performing is crucial for getting your content in front of as many viewers as possible. Streaming platforms shape the live streaming landscape. 7 out of 10 live stream viewers watch live streams on a daily basis.45% of viewers would pay to watch a live stream from their favorite teams, speakers, performers, or influencers ( Livestream).
63% of Millennials regularly watch live stream content ( Statista). It takes less than 90 seconds for viewers to abandon a stream of poor quality ( TechRadar). 65% of Twitch viewers are men ( Statista). 70% of Twitch viewers are between 16-34 years old ( Twitch Advertising Audience). Viewers belonging to the 18-34 age demographic watch the most live stream content in the US ( Statista). Audiences watched nearly 9 billion hours of live streaming content in the last quarter of 2021 ( Streamlabs). 44% of viewers claim they watch less TV programming due to live streaming ( eMarketer). 42% of people in the US actively watch live stream content ( Nielsen). These stats will give you a glimpse into the mind of the audience, helping you understand how they are likely to behave. Understanding people’s streaming preferences is essential for making it in the livestreaming business. To better understand the current state of live streaming, check out these 50 key streaming stats for content creators. Even though they don’t paint the whole picture, they are an essential source of information, and you should use them to guide your efforts as a content creator. Streaming stats are a good indicator of the direction in which the industry is going. This means knowing what the audience wants in terms of content, as well as what other content creators are doing to meet the demand. 
If you want to be successful at live streaming, you should pay close attention to the state of the streaming industry.
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